Drive Traffic To Your Website By Using Google Webmaster Tools

If you have involved in the process of designing and developing a website, then you make use of Google Webmaster tools, but you must know how to use it effectually. Google Webmaster Tools are considered to be the set of tools that enable webmasters to control and monitor their websites online.

The best thing about these tools is that they are completely free and all it requires is just a Google Account. After logging into the webmaster console, you can include all your websites to it and administer the interaction of Google Bots with your websites. This webmaster tool is definitely the best resource and if you are not deploying it to monitor your website, then you can make sure that you are missing a golden opportunity. When you use these tools, you will be allowed to diagnose the current issues and problems associated with the performance of your website.

How To Start With Google Webmaster Tools?

You can sign into the Webmaster Tools by entering your Gmail username and password. Then you should list all the websites in one place, especially if you have more than one site. You can find Add Button on the right side and, by clicking on it you can add your websites to the home page of the webmaster. Once you have added all your websites, just make a click on it for managing it.

After doing so, you will be able to see the crawl status, which reveals out the status of the Google Crawler. This enables you to understand how many web pages of your site have been indexed by Google. If there is any problem in fetching your data or if the tools have faced any errors, it will be shown in Green color.  

Importance Of Google Webmaster Tools:

• Google Webmaster Tools play an integral role in generating successful SEO strategies that improve the overall success of your business. It also helps in generating consistent and relevant traffic to your website. The information provided in Google Webmaster tools helps in identifying particular areas that have been highlighted by Google.
• Keywords found on your website can be weighed with the search phrases typed into Google by your potential customers. This is extremely important to ensure that you are reaping the most out of SEO for your website. 
• The way your customers find your site is of great importance to a webmaster and it also shows the keywords that can be used to generate more traffic to your website. The search queries will be clearly presented with the listing of ranks so it is not only easier to understand but also to make changes. 
• Broken links, 404 errors, server errors, missing pages and denied access can prevent visitors from using your website correctly. Google can acknowledge the errors that it has found while crawling your website through webmaster tools.

All these gathered details can be used by web marketing specialists for improving your user experience and creating more traffic.

Benefits Of Using Google Webmaster Tools:

• Google webmaster tools provide a platform for the individuals to submit the XML site map of their websites. Site Map is said to be the list of pages included in a website. In fact, these inner pages are arranged in a hierarchical manner in the site maps. These site maps are beneficial for webmasters as they can insist the search bots to crawl through the pages. In fact, it is also possible for the webmasters to know the number of pages on their sites has been filed.             
• Google Robots crawl and index those pages which can be beneficial for potential search engine results. The webmaster can access to this information through the dashboard of Webmaster Tools which allow them to fix any problems and gratify their website's potential.
• Google webmaster tools also provide you with the facility of knowing the keywords that enable your site to get listed on the search engine result page. In addition, you can also know the number of users clicked on your website. This information enables you to identify the most familiar pages on your website.
• Webmaster tools can also provide you with a list of both internal and external links to your website. You can also get the details of the websites that point to your sites.
• Google Webmaster Tools enable you to access to the information about the aggregated and the average load time of various web pages of your site. The load time of the site is nothing but amount of time that a website takes to open on a web browser.
• Google webmaster tools portray all sorts of errors such as broken links that occur on your website. Apart from this, you can also identify the links that drive traffic to an invalid page of your website. In short, you will be informed about the features of your website that confine access to your site visitors. Google webmaster tools also provide you with a list of URLs which have duplicate Meta description and title tags.

 With all these benefits of Webmaster Tools, you can make a great difference in driving traffic to your website.

Flowchart to Analyze is Your Site Hit By Google’s Panda Or Penguin?

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The Truth About SoLoMo (Social-Local-Mobile)

From what I read, it seems the latest trendy buzzword is “SoLoMo.” Everybody is talking and writing about social features, local business (i.e. coupons) and mobile applications. That’s fine, but if the Internet’s future is SoLoMo, why is Groupon postponing its IPO? Why is Facebook dropping Places and Local Deals? The truth, once again, is that the market is overreacting to a tarte-à-la-crèmenotion that cries out for some understanding.

Don’t get me wrong: I truly believe in the social and mobile revolutions. Otherwise, I wouldn’t be writing two blogs on these subjects (for you French speakers: MediasSociaux.fr andTerminauxAlternatifs.fr). My objective here is to help you better understand the opportunities and the limitations of SoLoMo.

How can you create social when everything already issocial?

It’s been approximatiely four years since we started hearing and reading about social media. In less than five years, newcomers like YouTube, Twitter or Tumblr have became audience behemoths. The social media wave is so huge that it has permanently shifted users’ expectations and habits. That said, you still have to figure out what to do with the elephant in the room: Facebook.

Facebook, is arguably the most popular social platform of Westerns countries, driving most attention and budgets. Except in very specific business cases, every brand has to be there.  But the problem is this: Grabbing users’ attention on Facebook means competing with their personal network (updates and photos from friends and family), towering brands (Coca-Cola, Starbucks, Harley-Davidson…) and planetary stars (Lady Gaga, Justin Bieber…). How can an everyday brand break through in that overheated environment? Even if your brand will be on Facebook anyway, the hard truth is that you will have very few chances to grab users’ attention. To be more precise: Competition is so strong that you will have no choice but to attract members with ever more expensive gifts and coupons. And we all know that’s the worst way to start a brand-customer relation.

Another option would be to avoid direct competition on Facebook and to use Facebook Connect on your site to gather fans and “likes.” But again, you will be only one among an infinite number of websites providing social features through Facebook Connect. As if that’s not enough, the worst is that this pattern is also true on YouTube and Twitter. Back to square one: How to exist and differentiate?

Don’t confuse the recognition that the social gold rush is over with pessimism: All the quick-win tactics already have been tried by your competitors. So if you really want to use social media as a lever for business and profitability, envision a much more ambitious approach than a viral video or a Facebook Page.

First, every department in your organization should be involved in your social media presence: Communications, Marketing, CRM, HR, Quality, IT… Second, top management must also be involved in order to allow full transparency and honesty in the social interactions you should have with your (discussions, collaborative feedback, etc.).

Mobility is not only about the iPhone

The iPhone is to mobile Internet what Facebook is to social media: The tree that hides the forest. Even if the iPhone is the most emblematic smartphone on the market, it only represents a portion of the global market, in fact a portion shrinking by the day thanks to Google and its free Android mobile operating system. What we have witnessed since the launch of Android is only foreplay for Google’s strategy. For sure, the demand for iPhone is still quite strong and will continue that way with the upcoming iPhone5. But low-cost smartphones powered by Android will soon flood the market and ensure Google’s domination. So…if you think you’re safe because you’ve just launched or updated your iPhone application, think again.

Another trend to catch your attention: the advent of tablets and connected TV (Smartphone is the first step towards escaping PC dependency). Because these alternative devices have very specific display and interaction constraints, your entire online presence will be jeopardized in a couple of years. The good news is we know this is coming, and you still have some time to anticipate this shift (from desktop-based online usage to mobile and diversified usages).

The best way to prepare your brand and activity for this change is certainly not to subcontract the development of an iPad or a connected TV app. Of course, there is a long learning curve to master those platforms. But the real change is not about programming language or display constraints. Rather, it’s about users’ changing behaviors and expectations. So your priority should be to rethink your offer and your business model to better fit with those new behaviors and expectations.

Local business is more about local than business

Finally, we have the local deals tsunami. In less than three years, newcomers like Groupon managed to build an empire on local deals (hiring hundreds of local sales rep and acquiring European competitor CityDeal). Once considered as the new Eldorado of e-commerce, local deals are now suffering very bad press, and Groupon’s recurring rumors of near-bankrupty forced it to postpone its IPO to an “undefined” date.

But Groupon’s outrage shouldn’t make you underestimate the potential of local business empowered by social media and mobile devices. There is indeed lots of opportunity, but not for everyone (The Truth About Groupon: Yes, It Can Make Money – No, It Won’t Be Easy). To make a long story short: You need more than Facebook-spreaded local coupons to succeed in localizing your business.

Even if some can replicate the success of Twitter-empowered taco-like trucks and Foursquare-empowered trendy fashion shops and bars, adding a local dimension to your campaigns and offers is a long play. Once again, it’s not about choosing the right tool (Foursquare vs. Gowalla, Groupon vs. Living social), but, rather, about rethinking your customer policy and business model from a local perspective.

It’s all about change management and good content

Ok. If SoLoMo is not what they say but can still be considered as very disruptive, we arrive at THE question: Where do you start? My call would be to create a change-management program. As I said, sub-contracting a community manager or an iPhone app developer won’t help. To benefit from the SoLoMo revolution, you first must convince your staff to rethink your whole business approach around social, mobile and local perspectives. Once they share your vision and ambition, it will be far easier to implement the required changes in their daily work. Otherwise, you will suffer strong internal resistance that, in turn, slow the evolution process and eventually force you to sub-contract. You already heard what I said about that.

The second step would be to invest in quality content, which is what the Internet is all about content. Investing in quality content means betting on what has made the web so successful. With quality content, you can: Tell great stories that boost your brand (branded content); value your products (quality images and videos, full descriptions); create loyalty among your clients; improve your SEO; stimulate social interaction (comments, RTs, likes); extend the presence of your messages and offers; and develop new services and revenue opportunities.

In brief, it’s the content, stupid. No content = no business. iPhone apps, Facebook pages or local coupons will never compensate for a lack of quality content. Good content is the main ingredient to a reliable and profitable relation with your customers, one not based on low prices or coupons.

I’m the last guy to question the disruptive potential of mobility or social media. I’m just warning you against false expectations of SoLoMo. So click away from this post with this thought: Focus first on quality content, then on leveraging it thought social, local and mobile tactics.

Source- forbes

Internet Marketing Statistics for 2012

The Internet in 2012

1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.

In other words...

2) More than 3/4 of the total population will be online in 2012. 

Mobile in 2012

3) Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. 

4) Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. 

5) In 2012, 94% of smartphones users will be mobile internet users. 

6) All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.

7) Mobile shoppers will reach 72.8 million in 2012. 

8) Mobile buyers will reach 37.5 million in 2012. 

9) Smartphone shoppers will reach 68.6 million in 2012.

10) Smartphone buyers will reach 36.4 million in 2012. 

11) Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011. 

12) iPad users will reach 41.9 million in 2012. 

13) In 2012, 76.4% of tablet users will be iPad users. 

14) Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011. 

Social Media in 2012

15) Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011. 

16) About 2/3 of web users will use social networks in 2012. 

17) More than 90% of social network users will be on Facebook in 2012. 

Online Video in 2012

18) Online video viewers will reach 169.3 million in 2012. 

19) 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.

20) Mobile video viewers will reach 54.6 million in 2012. 

21) Smartphone video viewers will reach 51.2 million in 2012. 

Ecommerce in 2012

22) 88.1% of US internet users ages 14+ will browse or research products online in 2012. 

23) 83.9% of internet researchers will make at least one purchase via the web during 2012. 

24) Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.

25) Online buyers will reach 154.6 million in 2012, up 4.4% from 2011. 

Source- hubspot blog

kolaveri di Hindi version !!!!!!!

Why this kolaveri di, Why this kolaveri di......

Why This Kolaveri Di (Tamil: வொய் திஸ் கொலவெறி டி, Voy Tis Kolaveṟi Ṭi ^?; English:Why This Murderous Rage, Girl?^[1]) is an Indian song from the soundtrack of the upcoming Tamilfilm 3, which is due to be released in 2012. Written and sung by Dhanush, the song was composed by music director Anirudh Ravichander.

The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.Soon, the song became the most searched YouTube video in India.

Female version of kolaveri di..

kolaveri di by sonu nigam's son