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The Truth About SoLoMo (Social-Local-Mobile)

From what I read, it seems the latest trendy buzzword is “SoLoMo.” Everybody is talking and writing about social features, local business (i.e. coupons) and mobile applications. That’s fine, but if the Internet’s future is SoLoMo, why is Groupon postponing its IPO? Why is Facebook dropping Places and Local Deals? The truth, once again, is that the market is overreacting to a tarte-à-la-crèmenotion that cries out for some understanding.

Don’t get me wrong: I truly believe in the social and mobile revolutions. Otherwise, I wouldn’t be writing two blogs on these subjects (for you French speakers: MediasSociaux.fr andTerminauxAlternatifs.fr). My objective here is to help you better understand the opportunities and the limitations of SoLoMo.

How can you create social when everything already issocial?

It’s been approximatiely four years since we started hearing and reading about social media. In less than five years, newcomers like YouTube, Twitter or Tumblr have became audience behemoths. The social media wave is so huge that it has permanently shifted users’ expectations and habits. That said, you still have to figure out what to do with the elephant in the room: Facebook.

Facebook, is arguably the most popular social platform of Westerns countries, driving most attention and budgets. Except in very specific business cases, every brand has to be there.  But the problem is this: Grabbing users’ attention on Facebook means competing with their personal network (updates and photos from friends and family), towering brands (Coca-Cola, Starbucks, Harley-Davidson…) and planetary stars (Lady Gaga, Justin Bieber…). How can an everyday brand break through in that overheated environment? Even if your brand will be on Facebook anyway, the hard truth is that you will have very few chances to grab users’ attention. To be more precise: Competition is so strong that you will have no choice but to attract members with ever more expensive gifts and coupons. And we all know that’s the worst way to start a brand-customer relation.

Another option would be to avoid direct competition on Facebook and to use Facebook Connect on your site to gather fans and “likes.” But again, you will be only one among an infinite number of websites providing social features through Facebook Connect. As if that’s not enough, the worst is that this pattern is also true on YouTube and Twitter. Back to square one: How to exist and differentiate?

Don’t confuse the recognition that the social gold rush is over with pessimism: All the quick-win tactics already have been tried by your competitors. So if you really want to use social media as a lever for business and profitability, envision a much more ambitious approach than a viral video or a Facebook Page.

First, every department in your organization should be involved in your social media presence: Communications, Marketing, CRM, HR, Quality, IT… Second, top management must also be involved in order to allow full transparency and honesty in the social interactions you should have with your (discussions, collaborative feedback, etc.).

Mobility is not only about the iPhone

The iPhone is to mobile Internet what Facebook is to social media: The tree that hides the forest. Even if the iPhone is the most emblematic smartphone on the market, it only represents a portion of the global market, in fact a portion shrinking by the day thanks to Google and its free Android mobile operating system. What we have witnessed since the launch of Android is only foreplay for Google’s strategy. For sure, the demand for iPhone is still quite strong and will continue that way with the upcoming iPhone5. But low-cost smartphones powered by Android will soon flood the market and ensure Google’s domination. So…if you think you’re safe because you’ve just launched or updated your iPhone application, think again.

Another trend to catch your attention: the advent of tablets and connected TV (Smartphone is the first step towards escaping PC dependency). Because these alternative devices have very specific display and interaction constraints, your entire online presence will be jeopardized in a couple of years. The good news is we know this is coming, and you still have some time to anticipate this shift (from desktop-based online usage to mobile and diversified usages).

The best way to prepare your brand and activity for this change is certainly not to subcontract the development of an iPad or a connected TV app. Of course, there is a long learning curve to master those platforms. But the real change is not about programming language or display constraints. Rather, it’s about users’ changing behaviors and expectations. So your priority should be to rethink your offer and your business model to better fit with those new behaviors and expectations.

Local business is more about local than business

Finally, we have the local deals tsunami. In less than three years, newcomers like Groupon managed to build an empire on local deals (hiring hundreds of local sales rep and acquiring European competitor CityDeal). Once considered as the new Eldorado of e-commerce, local deals are now suffering very bad press, and Groupon’s recurring rumors of near-bankrupty forced it to postpone its IPO to an “undefined” date.

But Groupon’s outrage shouldn’t make you underestimate the potential of local business empowered by social media and mobile devices. There is indeed lots of opportunity, but not for everyone (The Truth About Groupon: Yes, It Can Make Money – No, It Won’t Be Easy). To make a long story short: You need more than Facebook-spreaded local coupons to succeed in localizing your business.

Even if some can replicate the success of Twitter-empowered taco-like trucks and Foursquare-empowered trendy fashion shops and bars, adding a local dimension to your campaigns and offers is a long play. Once again, it’s not about choosing the right tool (Foursquare vs. Gowalla, Groupon vs. Living social), but, rather, about rethinking your customer policy and business model from a local perspective.

It’s all about change management and good content

Ok. If SoLoMo is not what they say but can still be considered as very disruptive, we arrive at THE question: Where do you start? My call would be to create a change-management program. As I said, sub-contracting a community manager or an iPhone app developer won’t help. To benefit from the SoLoMo revolution, you first must convince your staff to rethink your whole business approach around social, mobile and local perspectives. Once they share your vision and ambition, it will be far easier to implement the required changes in their daily work. Otherwise, you will suffer strong internal resistance that, in turn, slow the evolution process and eventually force you to sub-contract. You already heard what I said about that.

The second step would be to invest in quality content, which is what the Internet is all about content. Investing in quality content means betting on what has made the web so successful. With quality content, you can: Tell great stories that boost your brand (branded content); value your products (quality images and videos, full descriptions); create loyalty among your clients; improve your SEO; stimulate social interaction (comments, RTs, likes); extend the presence of your messages and offers; and develop new services and revenue opportunities.

In brief, it’s the content, stupid. No content = no business. iPhone apps, Facebook pages or local coupons will never compensate for a lack of quality content. Good content is the main ingredient to a reliable and profitable relation with your customers, one not based on low prices or coupons.

I’m the last guy to question the disruptive potential of mobility or social media. I’m just warning you against false expectations of SoLoMo. So click away from this post with this thought: Focus first on quality content, then on leveraging it thought social, local and mobile tactics.

Source- forbes

Internet Marketing Statistics for 2012

The Internet in 2012

1) In 2012, the audience of internet users in the U.S. will expand by 3.1% to 239 million, representing 75.6% of the total population.

In other words...

2) More than 3/4 of the total population will be online in 2012. 

Mobile in 2012

3) Mobile internet users will reach 113.9 million in 2012, up 17.1% from 97.3 million in 2011. 

4) Smartphone users will reach 106.7 million in 2012, up 18.4% from 2011. 

5) In 2012, 94% of smartphones users will be mobile internet users. 

6) All mobile phone users will reach 242.6 million in 2012, up 2.3% from 2011.

7) Mobile shoppers will reach 72.8 million in 2012. 

8) Mobile buyers will reach 37.5 million in 2012. 

9) Smartphone shoppers will reach 68.6 million in 2012.

10) Smartphone buyers will reach 36.4 million in 2012. 

11) Tablet users will reach 54.8 million in 2012, up 62.8% from 33.7 million in 2011. 

12) iPad users will reach 41.9 million in 2012. 

13) In 2012, 76.4% of tablet users will be iPad users. 

14) Adult-aged eReader users will reach 45.6 million in 2012, up from 33.3 million in 2011. 

Social Media in 2012

15) Facebook will reach 143.4 million US users in 2012, up 8.2% from 132.5 million in 2011. 

16) About 2/3 of web users will use social networks in 2012. 

17) More than 90% of social network users will be on Facebook in 2012. 

Online Video in 2012

18) Online video viewers will reach 169.3 million in 2012. 

19) 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.

20) Mobile video viewers will reach 54.6 million in 2012. 

21) Smartphone video viewers will reach 51.2 million in 2012. 

Ecommerce in 2012

22) 88.1% of US internet users ages 14+ will browse or research products online in 2012. 

23) 83.9% of internet researchers will make at least one purchase via the web during 2012. 

24) Online shoppers will reach 184.3 million in 2012, up 3.3% from 2011.

25) Online buyers will reach 154.6 million in 2012, up 4.4% from 2011. 

Source- hubspot blog

kolaveri di Hindi version !!!!!!!

Why this kolaveri di, Why this kolaveri di......

Why This Kolaveri Di (Tamil: வொய் திஸ் கொலவெறி டி, Voy Tis Kolaveṟi Ṭi ^?; English:Why This Murderous Rage, Girl?^[1]) is an Indian song from the soundtrack of the upcoming Tamilfilm 3, which is due to be released in 2012. Written and sung by Dhanush, the song was composed by music director Anirudh Ravichander.

The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.Soon, the song became the most searched YouTube video in India.

Female version of kolaveri di..

kolaveri di by sonu nigam's son

Google Algorithmic Updates

We've seen plenty of algorithmic announcements made from the company over the course of the year. In November, they discussed ten recent changes they had made. Here's a recap of those:

Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.

Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.

Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page's title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page's content.

Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.

Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.

Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.

Fresher, more recent results: As we announced just over a week ago, we've made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.

Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.

Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.

Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.


Source- webpronews 

On Page SEO Factors

One of the most basic things which a webmaster should understand is how to do on page SEO and the on page SEO factors to consider when both creating a new website or when adding new content and pages to an existing website.

On page SEO predominantly pertains to tweaking your site's code, choosing the right keywords, and optimizing your content overall to make it more attractive and identifiable to Google and other search engines' web crawling bots so that they will in turn rank your site higher in the SERPs.

Here I've expanded on the major techniques which you should implement on your site if you want to rank and rank well at that. Keep in mind that the weight which search engines place on these techniques is subjective as no one knows for sure the algorithms behind Google's and other engine's ranking practices. No one factor is ever been unanimously considered to be more paramount than all others, so don't overlook any of these techniques. Most of them are quick and simple to implement, so there's really no reason not to, either.

Keyword On Page SEO Factors

I've said it before and I'll say it again: keywords are the gateways to your site and they play a huge role in on page SEO.

Once you know what is a good keyword and how to do keyword research, then you can find the keywords which you should be using for your on page SEO. WordPress combined with a good free SEO plugin like All in One SEO Pack makes implementing most of the following keyword related on page SEO factors simple as can be, but let's take a look at where we need to make sure to effectively use our keywords.

Keyword(s) In Title Tags - The title tag is the line of clickable text which appears in Google's SERPs for each ranking page. This is also the text which appears at the top of your browser's window in naming or identifying the page which you are currently browsing. It's important to work your best (most relevant, highest searched, lowest competition) keywords into your title tags as Google will consider this over most factors when indexing and ranking your page and in general in determining what it's about.

Keywords In Heading Tags - Effective use of heading tags helps Google know what is most important on your site, and what text it should pick out over the rest. It's been estimated that most people when opening a new page will first instinctively read the top left of your page before other elements. Consequently, your most important message using your most important keyword that you want to get across should be here and ideally using the H1 tag.

From here, less important keywords should be put in H2, and even less important but still noteworthy keywords should be in H3, and so on. An effective use of heading tags is a valuable skill to have in on page SEO.

Keywords In the Body - There is no substitute for good content, and in SEO a large part of good content is effectively including keywords where applicable. This means no over saturation because as I mentioned in the last chapter this will get you penalized and possibly de-indexed. A number of SEOers have argued for years over just the right saturation which will get you ranking well but not penalized and they have thrown out different figures to try to answer this magical ratio.

My advice is to not waste your time trying to crunch ratios as there is no perfect ratio. Besides, you have better things to do with your time and other ways to optimize your site. Just make it look natural and don't over think it and you'll be fine.

Words Surrounding Keywords - This all may seem a bit redundant, but the words around the keywords are just as important as the keywords which you include to begin with.

Google not only looks at the keywords which you are targeting, but it looks at the words surrounding them to get a better idea of what your site is about, not to mention that it does this to check you on keyword stuffing and make sure you're not doing anything "black hat" which could get you in trouble.

Keyword In Domain Name - This takes some careful planning, but many SEOers agree that this has a decent amount of bearing on how Google ranks a site for a keyword. In continuing with this point, you can set your site up as it expands to be more SEO friendly by naming subdomains after keywords, as well. So be as specific as possible when naming if you can. For example name a subdomain of a music site "Gibson-guitars" rather than just "guitars".

Note the use of the hyphen in the example. Hyphens represent spaces, so if you are using keywords in your URLs, break them up. While keywords in the subdomains don't carry quite as much weight as the top level of the domain, they're nonetheless important and helpful to Google in identifying what your site is about.

Source- SEO NEWS

India Beach with a Special Thrill and Chill

It is the internal and the everlasting tendency of the person to see the different places especially the ones he has not seen before in life. Suppose you are living in a hill station, you will definitely carry a weakness for the beaches and will definitely try to fulfill your dream by going to some of the wonderful global beach destinations and India has some of the best in the world.  You have got many beach destinations in the world but when it comes to India, you will feel the difference. The unique crystal clarity among some of the top beaches in India puts a positive impact on the mind of the tourist to the point of the total rejuvenation till the tourist feels free of all the tensions and worries. Besides this, you will have the opportunity to interact with people belonging to diverse cultures, races and countries and such a fusion is only possible on India beach.

You have the opportunity to go to the beaches of India when you move across the beach destinations in Goa, Tamilnadu, Andaman and the exotic Kerala. Goa beaches have a width and the pristinely and the greenery of the palm and all these things provide you pleasure that cannot be described. You can have the glimpse of a fort on the beach of Goa thus providing you the different view of both the magnificence of the nature and the wonderful heritage of the past. There are some open beaches in the region like Dona Pala, Kalangute, Pallolem, Kovallam and many more. There are also hidden silent beaches and some of them are used for the meditational activities and other areas like nude or topless bathing. European women have a crush for the beaches of Goa and they used some of them for the totally nude purposes also called the naturist activities; but now such activities are banned in public. These men and women had turned naturists to enjoy the real taste of nature.

Indian beaches provide you a unique sensation and you cannot get this anywhere. You will get the thrill because of the vast coastline of the southern belts and the beaches like Kovallam will provide you not only sensation but intense charm as well as rejuvenation also. You can book a hut on the wonderful Kovallam beach located in the Thiruvananthapuram and have some of the wonderful nude Kerala Ayurveda massages.

Food and Indian beaches make a wonderful combination and you will feel that if you do not get the best of the cuisines, you may not be able to enjoy the complete taste of the beaches of this country. There are some wonderful hotels, restaurants on the beaches in Goa, Kerala and Tamilnadu. You will get some mouth watering fresh sea food made with the exotic Goan Masalas apart from the continental food too. Apart from this, you can have the sizzling hard dinks like beer, wine and fenny and it will give you a feeling of kingship with those sips on Goa beaches.