Online marketing or Internet-based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives .It is a combination of activities and analysis used to increase website traffic and search engine rankings.
Online Marketing includes promoting a company, individual, website or product through Internet.
Simply put, online marketing refers to marketing/advertising done over the internet.
Methods of online marketing:
— Personal Marketing: This is marketing at personal level and includes telling your network and friends, making a business card etc.
— Article Marketing: Article marketing implies writing articles and submitting them to web article directories.
— Forum Marketing: Forum is a place where people gather and discuss their problems, strategies etc. Most of the forums allow a link back to your website in your signature text which would appear below the post you make.
— Search Engine Marketing: Search engine optimization is the process by which you try to build your site and content so as to rank them well in the search engines.
— Pay Per Click Advertising: This is a paid service where you pay the service provider every time your link is clicked.
— Link Exchange: In this a website places a link for other website in exchange for its link on that site.
— Paid Link: It refers to purchase placement of your website link on other website.
— Classified Advertising: You can advertise your website on Classifieds websites on the web like Craigslist.com. Both paid and free services are available.
— Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com. Press releases are done to create awareness among the web visitors and are displayed on various news channels or sites on the net. Both free and paid submissions are available.
— RSS Marketing: RSS stands for really simple Syndication. People can subscribe to RSS feeds and can view the content of the website via their RSS reader. By this people are enabled to receive the content directly on their desktop.
— Blog Marketing: Here you create a blog on any blogging platform like Word press or blogger and publish new posts on a regular basis. You also make comments on other blogs. You can put your website link while commenting. It is a popular method of increasing inbound links.
— Social Bookmarking: This is done through various online bookmarking sites available over the net. You can display these bookmarking buttons on your site or blog and people may submit the link for bookmarking if they like your site.
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