Google Algorithmic Updates

We've seen plenty of algorithmic announcements made from the company over the course of the year. In November, they discussed ten recent changes they had made. Here's a recap of those:

Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.

Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.

Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page's title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page's content.

Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.

Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.

Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.

Fresher, more recent results: As we announced just over a week ago, we've made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.

Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.

Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.

Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.


Source- webpronews 

What Is Online Marketing?

Online marketing or Internet-based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives .It is a combination of activities and analysis used to increase website traffic and search engine rankings.

    Online Marketing includes promoting a company, individual, website or product through Internet.

    Simply put, online marketing refers to marketing/advertising done over the internet.

Methods of online marketing:

—  Personal Marketing: This is marketing at personal level and includes telling your network and friends, making a business card etc.

—  Article Marketing: Article marketing implies writing articles and submitting them to web article directories.

—  Forum Marketing: Forum is a place where people gather and discuss their problems, strategies etc. Most of the forums allow a link back to your website in your signature text which would appear below the post you make.

—  Search Engine Marketing: Search engine optimization is the process by which you try to build your site and content so as to rank them well in the search engines.

—  Pay Per Click Advertising: This is a paid service where you pay the service provider every time your link is clicked.

—  Link Exchange: In this a website places a link for other website in exchange for its link on that site.

—  Paid Link: It refers to purchase placement of your website link on other website.

—  Classified Advertising: You can advertise your website on Classifieds websites on the web like Craigslist.com. Both paid and free services are available.

—  Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com. Press releases are done to create awareness among the web visitors and are displayed on various news channels or sites on the net. Both free and paid submissions are available.

—  RSS Marketing: RSS stands for really simple Syndication. People can subscribe to RSS feeds and can view the content of the website via their RSS reader. By this people are enabled to receive the content directly on their desktop.

—  Blog Marketing: Here you create a blog on any blogging platform like Word press or blogger and publish new posts on a regular basis.  You also make comments on other blogs. You can put your website link while commenting. It is a popular method of increasing inbound links.

—  Social Bookmarking: This is done through various online bookmarking sites available over the net. You can display these bookmarking buttons on your site or blog and people may submit the link for bookmarking if they like your site.

—  Video Marketing: Here you can upload a video on the sites like YouTube or Metacafe.etc. People would watch and make comments and probably visit your site.

SEO Services to Get You Sales through More Website Hits

A lot of work is going on in the field of search engine optimization. SEO services company India executives work towards making a website rank higher when search is made using specific keywords on a search engine. The question one may ask is why is this needed at all? Nothing is done without a reason. 

Internet being a web of millions and millions of pages, just launching a website does not guarantee hits. For a business relying heavily on online promotion and business generation, revenues won’t just come with the business going online. This is because when a person searches for something relevant using a keyword, multiple results come and websites not well optimized will see themselves being listed on pages far behind in number from the first few. These are unlikely to get hits. This may happen in the rare case of nothing worthwhile being present on the first few pages. Websites that get listed on the first page get maximum number of hits. This is where Indian SEO services come into the picture.

One may opt for sponsored listings wherein one would pay for getting the top listing on the first page for the relevant keywords. An effective, long term and stable solution would be to work on the content and optimize the website so as to by itself rank higher in search engine result pages. For this purpose services of SEO Company may be used.

SEO services  are taking up work for websites of clients from around the world. SEO services have been giving results through efficient SEO techniques. There is no magic wand to do this but one needs to toil hard for finding the right keywords and then the content needs to be optimized keeping in mind the relevant keywords. This is just one of the methodologies employed. A number of techniques are available for increasing traffic to a website in real terms. Paid listing also being one technique is not a permanent solution. It may be a once in a while strategy to get more hits but the importance of a long term plan for the same cannot be ignored at all. 

SEO services company India, having worked with many clients has the skilled manpower and technical know how to get hits for the website as specified. Very often that is the main thing that is required. Later, it is the product that has to appeal to the customer. If the product is good, revenues will come.

SEO Services - An Affordable Way of Promotion

Search engine optimization has proven to be the most effective tool for bringing a website in the spotlight. Though it is not a problem to get your website listed in a popular search engine, you would still need to know that there are a large number of websites struggling to get to the top. Naturally, being on the third or fourth pages does not work out, if you want the viewers to get converted into customers. In order to rise above your competitors you need to go an extra mile. Opting for a good SEO services provider can help you with your endeavor.

SEO company India would work great in increasing your overall brand visibility in market world and would assist you in increasing your overall traffic as well as leads and sales. Work through search engine optimization would help greatly in bringing the high-quality traffic to your website and magnify your chances of winning in more customers.

All in all these services help you rise higher above your competitors and will help to bring your products and services in the limelight. SEO is different from the previous forms of advertising. It is much better as it results in winning your customers naturally by encouraging them to visit your website online. Using the SEO services increases the overall brand visibility in the marketplace and helps you experience an increase in traffic, leads and sales.

SEO services can play a dramatic role in transforming your business arena. It can amplify your online influence and make your website popular among the masses. It is a silent way of promotion wherein you can bring the online traffic to your website without much expenditure, thus your website becomes more conspicuous in the business world. Another important thing you would like to know is that SEO comes with higher ROI as compared to other medium of promotion.

As a result investing in SEO will help you reap much more benefits than by investing in any other promotional tool. Thus SEO Company India can help you scale high with your business and that too in a cost effective way.

Get Your Website Noticed Through Proper SEO Techniques

SEO refers to the procedure of optimizing the website so as to enhance its overall popularity as well as ranking in the search engines. Utilizing the major search engines methodologies you can make alterations to the websites in such a way that they appear higher in ranking and thus get more easily noticed by the online crowd. 

Search engine optimization can always help you acquire a better ROI. It is better than other marketing strategies in many ways. In fact it is an affordable and efficient way which can increase your revenue generation manifolds in a short span of time. However SEO does involve a plenty of hard work and the development of strong strategies. It can work wonders to make your website popular and more visible to those prospects that have access to internet. 

There are a number of companies facilitating SEO related services. They generally facilitate cost effective services agreed upon in terms of deliverables as well as overall time frame. SEO experts analyze the customers search for various products and service on the top search engine. They evaluate the keywords and then create strategies on how they can optimize a particular website so that it contains all the relevant matter along with the necessary keywords. SEO can go a long way in highlighting your presence in the internet and making your business popular.

Internet Marketing as Affordable & Effective Means of Promotion

The modern day product promotion methodologies, list internet marketing as one top technique one can use to popularize his/ her presence in the marketing domain. In fact it has been considered the best manner one can brand his new or stagnant products and services.

It can assist one to make a strong impact of his business on the Internet. Internet marketing not only works to reach various sections and categories but proves to be a very affordable method as compared to the other way of promotion.

An Internet marketing expert works to strategize and create new approaches as the business requirements of individual companies differ across various organizations. It has eventually worked to yield in huge business returns for those who are seeking to invest in a business promotion method.

There are various methodologies which constitute the internet marketing strategies:

· Search Engine Optimization
· Search Engine Marketing
· Pay Per Click (PPC)
· Link Building
· Social Media Marketing

Marketing Solutions can work to help one acquire the right kind of audience, increment the overall online traffic, maximize sales and hence increase his or her brand value. Hence opting for the right one from a the right service provider can help you reap huge benefits in terms of revenue and credibility.