Drive Traffic To Your Website By Using Google Webmaster Tools

If you have involved in the process of designing and developing a website, then you make use of Google Webmaster tools, but you must know how to use it effectually. Google Webmaster Tools are considered to be the set of tools that enable webmasters to control and monitor their websites online.

The best thing about these tools is that they are completely free and all it requires is just a Google Account. After logging into the webmaster console, you can include all your websites to it and administer the interaction of Google Bots with your websites. This webmaster tool is definitely the best resource and if you are not deploying it to monitor your website, then you can make sure that you are missing a golden opportunity. When you use these tools, you will be allowed to diagnose the current issues and problems associated with the performance of your website.

How To Start With Google Webmaster Tools?

You can sign into the Webmaster Tools by entering your Gmail username and password. Then you should list all the websites in one place, especially if you have more than one site. You can find Add Button on the right side and, by clicking on it you can add your websites to the home page of the webmaster. Once you have added all your websites, just make a click on it for managing it.

After doing so, you will be able to see the crawl status, which reveals out the status of the Google Crawler. This enables you to understand how many web pages of your site have been indexed by Google. If there is any problem in fetching your data or if the tools have faced any errors, it will be shown in Green color.  

Importance Of Google Webmaster Tools:

• Google Webmaster Tools play an integral role in generating successful SEO strategies that improve the overall success of your business. It also helps in generating consistent and relevant traffic to your website. The information provided in Google Webmaster tools helps in identifying particular areas that have been highlighted by Google.
• Keywords found on your website can be weighed with the search phrases typed into Google by your potential customers. This is extremely important to ensure that you are reaping the most out of SEO for your website. 
• The way your customers find your site is of great importance to a webmaster and it also shows the keywords that can be used to generate more traffic to your website. The search queries will be clearly presented with the listing of ranks so it is not only easier to understand but also to make changes. 
• Broken links, 404 errors, server errors, missing pages and denied access can prevent visitors from using your website correctly. Google can acknowledge the errors that it has found while crawling your website through webmaster tools.

All these gathered details can be used by web marketing specialists for improving your user experience and creating more traffic.

Benefits Of Using Google Webmaster Tools:

• Google webmaster tools provide a platform for the individuals to submit the XML site map of their websites. Site Map is said to be the list of pages included in a website. In fact, these inner pages are arranged in a hierarchical manner in the site maps. These site maps are beneficial for webmasters as they can insist the search bots to crawl through the pages. In fact, it is also possible for the webmasters to know the number of pages on their sites has been filed.             
• Google Robots crawl and index those pages which can be beneficial for potential search engine results. The webmaster can access to this information through the dashboard of Webmaster Tools which allow them to fix any problems and gratify their website's potential.
• Google webmaster tools also provide you with the facility of knowing the keywords that enable your site to get listed on the search engine result page. In addition, you can also know the number of users clicked on your website. This information enables you to identify the most familiar pages on your website.
• Webmaster tools can also provide you with a list of both internal and external links to your website. You can also get the details of the websites that point to your sites.
• Google Webmaster Tools enable you to access to the information about the aggregated and the average load time of various web pages of your site. The load time of the site is nothing but amount of time that a website takes to open on a web browser.
• Google webmaster tools portray all sorts of errors such as broken links that occur on your website. Apart from this, you can also identify the links that drive traffic to an invalid page of your website. In short, you will be informed about the features of your website that confine access to your site visitors. Google webmaster tools also provide you with a list of URLs which have duplicate Meta description and title tags.

 With all these benefits of Webmaster Tools, you can make a great difference in driving traffic to your website.

Flowchart to Analyze is Your Site Hit By Google’s Panda Or Penguin?

Google Algorithmic Updates

We've seen plenty of algorithmic announcements made from the company over the course of the year. In November, they discussed ten recent changes they had made. Here's a recap of those:

Cross-language information retrieval updates: For queries in languages where limited web content is available (Afrikaans, Malay, Slovak, Swahili, Hindi, Norwegian, Serbian, Catalan, Maltese, Macedonian, Albanian, Slovenian, Welsh, Icelandic), we will now translate relevant English web pages and display the translated titles directly below the English titles in the search results. This feature was available previously in Korean, but only at the bottom of the page. Clicking on the translated titles will take you to pages translated from English into the query language.

Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more likely to pick text from the actual page content, and less likely to use text that is part of a header or menu.

Better page titles in search results by de-duplicating boilerplate anchors: We look at a number of signals when generating a page's title. One signal is the anchor text in links pointing to the page. We found that boilerplate links with duplicated anchor text are not as relevant, so we are putting less emphasis on these. The result is more relevant titles that are specific to the page's content.

Length-based autocomplete predictions in Russian: This improvement reduces the number of long, sometimes arbitrary query predictions in Russian. We will not make predictions that are very long in comparison either to the partial query or to the other predictions for that partial query. This is already our practice in English.

Extending application rich snippets: We recently announced rich snippets for applications. This enables people who are searching for software applications to see details, like cost and user reviews, within their search results. This change extends the coverage of application rich snippets, so they will be available more often.

Retiring a signal in Image search: As the web evolves, we often revisit signals that we launched in the past that no longer appear to have a significant impact. In this case, we decided to retire a signal in Image Search related to images that had references from multiple documents on the web.

Fresher, more recent results: As we announced just over a week ago, we've made a significant improvement to how we rank fresh content. This change impacts roughly 35 percent of total searches (around 6-10% of search results to a noticeable degree) and better determines the appropriate level of freshness for a given query.

Refining official page detection: We try hard to give our users the most relevant and authoritative results. With this change, we adjusted how we attempt to determine which pages are official. This will tend to rank official websites even higher in our ranking.

Improvements to date-restricted queries: We changed how we handle result freshness for queries where a user has chosen a specific date range. This helps ensure that users get the results that are most relevant for the date range that they specify.

Prediction fix for IME queries: This change improves how Autocomplete handles IME queries (queries which contain non-Latin characters). Autocomplete was previously storing the intermediate keystrokes needed to type each character, which would sometimes result in gibberish predictions for Hebrew, Russian and Arabic.


Source- webpronews