Indexing A Site

Before a site appears in search results, a search engine must index it. An indexed site will have been visited and analyzed by a search robot with relevant information saved in the search engine database. If a page is present in the search engine index, it can be displayed in search results otherwise, the search engine cannot know anything about it and it cannot display information from the page.

There are two ways to allow a search engine to learn about a new site:

   - Submit the address of the site manually using a form associated with the search engine, if available. In this case, you are the one who informs the search engine about the new site and its address goes into the queue for indexing. Only the main page of the site needs to be added, the search robot will find the rest of pages by following links.

   - Let the search robot find the site on its own. If there is at least one inbound link to your resource from other indexed resources, the search robot will soon visit and index your site. In most cases, this method is recommended. This may actually be quicker than manually adding it to the submission queue. The Google search engine is the quickest of the bunch.

   Try to make your site friendly to search robots by following these rules:

   - Try to make any page of your site reachable from the main page in not more than three mouse clicks. If the structure of the site does not allow you to do this, create a so-called site map that will allow this rule to be observed.

   - Remember that search engines index no more than the first 100-200 KB of text on a page. Hence, the following rule – do not use pages with text larger than 100 KB if you want them to be indexed completely.

   You can manage the behavior of search robots using the file robots.txt. This file allows you to explicitly permit or forbid them to index particular pages on your site.

   The databases of search engines are constantly being updated; records in them may change, disappear and reappear. That is why the number of indexed pages on your site may sometimes vary. One of the most common reasons for a page to disappear from indexes is server unavailability. This means that the search robot could not access it at the time it was attempting to index the site. After the server is restarted, the site should eventually reappear in the index.

   You should note that the more inbound links your site has, the more quickly it gets re-indexed. You can track the process of indexing your site by analyzing server log files where all visits of search robots are logged.

What Is Online Marketing?

Online marketing or Internet-based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives .It is a combination of activities and analysis used to increase website traffic and search engine rankings.

    Online Marketing includes promoting a company, individual, website or product through Internet.

    Simply put, online marketing refers to marketing/advertising done over the internet.

Methods of online marketing:

—  Personal Marketing: This is marketing at personal level and includes telling your network and friends, making a business card etc.

—  Article Marketing: Article marketing implies writing articles and submitting them to web article directories.

—  Forum Marketing: Forum is a place where people gather and discuss their problems, strategies etc. Most of the forums allow a link back to your website in your signature text which would appear below the post you make.

—  Search Engine Marketing: Search engine optimization is the process by which you try to build your site and content so as to rank them well in the search engines.

—  Pay Per Click Advertising: This is a paid service where you pay the service provider every time your link is clicked.

—  Link Exchange: In this a website places a link for other website in exchange for its link on that site.

—  Paid Link: It refers to purchase placement of your website link on other website.

—  Classified Advertising: You can advertise your website on Classifieds websites on the web like Craigslist.com. Both paid and free services are available.

—  Press Releases: Here, you build a press release for your website and submit it to one or more press release sites like prweb.com. Press releases are done to create awareness among the web visitors and are displayed on various news channels or sites on the net. Both free and paid submissions are available.

—  RSS Marketing: RSS stands for really simple Syndication. People can subscribe to RSS feeds and can view the content of the website via their RSS reader. By this people are enabled to receive the content directly on their desktop.

—  Blog Marketing: Here you create a blog on any blogging platform like Word press or blogger and publish new posts on a regular basis.  You also make comments on other blogs. You can put your website link while commenting. It is a popular method of increasing inbound links.

—  Social Bookmarking: This is done through various online bookmarking sites available over the net. You can display these bookmarking buttons on your site or blog and people may submit the link for bookmarking if they like your site.

—  Video Marketing: Here you can upload a video on the sites like YouTube or Metacafe.etc. People would watch and make comments and probably visit your site.

Search Engine Ideology

   To understand the seo process you must know about the architecture of search engines. Search engine contains the following components:

Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources.

   Spider. This program downloads web pages just like a web browser. The difference is that a browser displays the information presented on each page (text, graphics, etc.) while a spider does not have any visual components and works directly with the underlying HTML code of the page.

   Crawler. This program finds all links on each page. Its task is to determine where the spider should go either by evaluating the links or according to a predefined list of addresses. The crawler follows these links and tries to find documents not already known to the search engine.

   Indexer. This component parses each page and analyzes the various elements, such as text, headers, structural or stylistic features, special HTML tags, etc.

   Database. This is the storage area for the data that the search engine downloads and analyzes. Sometimes it is called the index of the search engine.

   Results Engine. The results engine ranks pages. It determines which pages best match a user's query and in what order the pages should be listed. This is done according to the ranking algorithms of the search engine.

   Web server. The search engine web server usually contains a HTML page with an input field where the user can specify the search query he or she is interested in. The web server is also responsible for displaying search results to the user in the form of an HTML page.

Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources.

Some Common Mistakes In SEO

There are some common mistakes which we include in our SEO process, avoid these mistakes to effectively run your SEO campaign.

Graphic header

   Very often sites are designed with a graphic header. Often, we see an image of the company logo occupying the full-page width. Do not do it! The upper part of a page is a very valuable place where you should insert your most important keywords for best seo.

In case of a graphic image, that prime position is wasted since search engines cannot make use of images. If you must present a logo, the best way is to use a hybrid approach – place the graphic logo at the top of each page and size it so that it does not occupy its entire width. Use a text header to make up the rest of the width.

Script navigation

   Sometimes scripts are used for site navigation. As a seo, you should understand that search engines cannot read or execute scripts. Thus, a link specified with the help of a script will not be available to the search engine, the search robot will not follow it and so parts of your site will not be indexed. If you use site navigation scripts then you must provide regular HTML duplicates to make them visible to everyone – your human visitors and the search robots.

Session identifier

   Some sites use session identifiers. This means that each visitor gets a unique parameter (&session_id=) when he or she arrives at the site. This ID is added to the address of each page visited on the site. Session IDs help site owners to collect useful statistics, including information about visitors' behavior. However, from the point of view of a search robot, a page with a new address is a brand new page. This means that, each time the search robot comes to such a site, it will get a new session identifier and will consider the pages as new ones whenever it visits them.  If you are interested in seo for your site, I recommend that you avoid session identifiers if possible.

Redirects

   Redirects make site analysis more difficult for search robots, with resulting adverse effects on seo. Do not use redirects unless there is a clear reason for doing so.

Hidden text, a deceptive seo method

   The last two issues are not really mistakes but deliberate attempts to deceive search engines using illicit seo methods. Hidden text (when the text color coincides with the background color, for example) allows site owners to cram a page with their desired keywords without affecting page logic or visual layout. Such text is invisible to human visitors but will be seen by search robots. The use of such deceptive optimization methods may result in banning of the site. It could be excluded from the index (database) of the search engine.     This is another deceptive seo technique. Search engines consider the use of tiny, almost invisible, graphic image links just one pixel wide and high as an attempt at deception, which may lead to a site ban. 

SEO Services to Get You Sales through More Website Hits

A lot of work is going on in the field of search engine optimization. SEO services company India executives work towards making a website rank higher when search is made using specific keywords on a search engine. The question one may ask is why is this needed at all? Nothing is done without a reason. 

Internet being a web of millions and millions of pages, just launching a website does not guarantee hits. For a business relying heavily on online promotion and business generation, revenues won’t just come with the business going online. This is because when a person searches for something relevant using a keyword, multiple results come and websites not well optimized will see themselves being listed on pages far behind in number from the first few. These are unlikely to get hits. This may happen in the rare case of nothing worthwhile being present on the first few pages. Websites that get listed on the first page get maximum number of hits. This is where Indian SEO services come into the picture.

One may opt for sponsored listings wherein one would pay for getting the top listing on the first page for the relevant keywords. An effective, long term and stable solution would be to work on the content and optimize the website so as to by itself rank higher in search engine result pages. For this purpose services of SEO Company may be used.

SEO services  are taking up work for websites of clients from around the world. SEO services have been giving results through efficient SEO techniques. There is no magic wand to do this but one needs to toil hard for finding the right keywords and then the content needs to be optimized keeping in mind the relevant keywords. This is just one of the methodologies employed. A number of techniques are available for increasing traffic to a website in real terms. Paid listing also being one technique is not a permanent solution. It may be a once in a while strategy to get more hits but the importance of a long term plan for the same cannot be ignored at all. 

SEO services company India, having worked with many clients has the skilled manpower and technical know how to get hits for the website as specified. Very often that is the main thing that is required. Later, it is the product that has to appeal to the customer. If the product is good, revenues will come.

Search Engine Optimization Marks an Act of Continued Diligence

The relevance of activities to do with SEO has been and continues to be emphasized on. It takes efforts of all kinds to eventually rank a website higher on the search engine result pages. The techniques can be on page or off page. Both happen to be equally important techniques. SEO services India are increasingly being recognized in the field.

Indian SEO services have been at the forefront of taking up such projects on behalf of their clients. Site or page tagging is an essential. It is imperative to be focused on title tags and description tags. Then, it is the site map which is a deciding factor. The XML based site map which holds all details about pages, including the details about the pages being updated, goes a long way in making the pages rank higher.

SEO services India is also handling work pertaining to managing the content on the websites. The data needs to be updated often and should be in sync with the search patterns of people. A search engine while ranking pages assesses the links that are going to a particular page and analyses their relevance. Broken links often affect the chance of a site being ranked higher.

A combination of all these and a multitude of other factors need to be kept in mind. A focused, goal oriented long-term approach is required. For an e-commerce business with focus on core business and all efforts being directed towards marketing, promotion and increasing sales, Indian SEO services can serve to be a good option for giving a specialist’s touch to the job. With search engine algorithms being changed frequently and a lot of technicality that needs to be understood, SEO Company India with its keen focus on the job has a good track record in the business.

The research in this field can be assisted by the many tools available online but one cannot afford to solely depend on them. Detailed research needs to be done through alternate means. SEO services company India has the tools, techniques for the same and also possesses experience in the area to qualitatively and quantitatively analyze data and to strategize further in keeping with the same.

The world has come to recognize that each service requires a lot of attention to detail. We can try as much we may want to but trying to be an ace at everything is manageable only if we have the luxury of time. In the world that we live in, time is a severe constraint. SEO Company India can deliver time oriented results as requirements keep changing with time, especially in the virtual world which is as fluid as it gets. 

SEO Services - An Affordable Way of Promotion

Search engine optimization has proven to be the most effective tool for bringing a website in the spotlight. Though it is not a problem to get your website listed in a popular search engine, you would still need to know that there are a large number of websites struggling to get to the top. Naturally, being on the third or fourth pages does not work out, if you want the viewers to get converted into customers. In order to rise above your competitors you need to go an extra mile. Opting for a good SEO services provider can help you with your endeavor.

SEO company India would work great in increasing your overall brand visibility in market world and would assist you in increasing your overall traffic as well as leads and sales. Work through search engine optimization would help greatly in bringing the high-quality traffic to your website and magnify your chances of winning in more customers.

All in all these services help you rise higher above your competitors and will help to bring your products and services in the limelight. SEO is different from the previous forms of advertising. It is much better as it results in winning your customers naturally by encouraging them to visit your website online. Using the SEO services increases the overall brand visibility in the marketplace and helps you experience an increase in traffic, leads and sales.

SEO services can play a dramatic role in transforming your business arena. It can amplify your online influence and make your website popular among the masses. It is a silent way of promotion wherein you can bring the online traffic to your website without much expenditure, thus your website becomes more conspicuous in the business world. Another important thing you would like to know is that SEO comes with higher ROI as compared to other medium of promotion.

As a result investing in SEO will help you reap much more benefits than by investing in any other promotional tool. Thus SEO Company India can help you scale high with your business and that too in a cost effective way.